Head of Sales | WOODLINE

The Opportunity

TRIBES Search is partnering with WOODLINE, one of the leading suppliers of wood-based materials, components, and interior solutions for the furniture, interior, and manufacturing industries in the Baltics.

With more than 30 years of experience, WOODLINE has built long-term partnerships with manufacturers, architects, designers, and furniture producers, offering a broad portfolio of products, technical expertise, and value-added services. Today, the company is entering an ambitious new growth phase, with plans to significantly increase revenue over the next three years, strengthen commercial excellence, expand into new customer segments, and further develop its retail presence across the Baltic region.

To support this next stage of growth, we are seeking an experienced Head of Sales who will strengthen the commercial organisation, bring greater structure and accountability, foster closer customer relationships, and lead a high-performing multi-channel sales team.

This is a key executive role reporting directly to the CEO and joining the leadership team responsible for shaping the company's next phase of growth.

Key Responsibilities

• Lead and develop a commercial organisation of 10+ professionals across B2B sales, customer service, and retail channels.

• Drive revenue growth, profitability, and commercial performance across all business segments.

• Strengthen key account management and increase executive-level engagement with strategic customers.

• Establish clear sales processes, KPIs, forecasting discipline, and performance management practices.

• Coach, mentor, and develop sales managers and commercial leaders.

• Ensure effective delegation, accountability, and execution across the commercial organisation.

• Support the expansion of WOODLINE's retail operations in the Baltic region.

• Identify opportunities to expand existing product portfolios and introduce new product categories.

• Partner closely with Procurement, Finance, Operations, and the CEO on strategic growth initiatives.

• Build a customer-centric culture with regular market presence and strong customer relationships.

What Success Looks Like

• Sustainable revenue growth across all markets.

• Improved gross profit and margin performance.

• Strong commercial execution supported by clear KPIs and forecasting.

• Successful expansion of retail operations.

• Deeper relationships with strategic customers and increased customer satisfaction.

• A highly engaged, accountable, and high-performing commercial organisation.

Your Profile

We are looking for a commercial leader who brings:

• At least 5 years of experience leading B2B sales organisations within furniture, wood products, building materials, interior solutions, manufacturing, or related industries.

• Experience managing sizeable commercial teams and sales operations.

• A strong balance of strategic thinking and hands-on execution.

• Proven success in building commercial processes, KPIs, and performance management systems.

• Excellent leadership, coaching, and delegation skills.

• Customer-centric mindset and willingness to spend time in the market with clients and teams.

• Strong analytical skills and data-driven decision-making.

• Ability to thrive in an entrepreneurial, growth-oriented environment.

• Fluency in Lithuanian and English.

Why Join WOODLINE?

• Become part of one of the Baltic region's most established companies in wood-based materials and interior solutions.

• Play a pivotal role in shaping the company's commercial strategy and future growth.

• Join an experienced and ambitious executive leadership team.

• Enjoy significant autonomy, ownership, and decision-making authority.

• Contribute to an exciting expansion agenda backed by clear investment plans.

Compensation

• Competitive executive-level compensation package.

• Fixed salary of €5,000–€6,000 gross per month.

• Performance-based annual bonus linked to business growth and profitability.

• Company car and business travel support.

Location

Vilnius, Lithuania, with regular travel primarily within Lithuania.

If you are excited by the opportunity to lead commercial transformation, build high-performing teams, and contribute to the continued growth of one of the Baltic region's leading companies in the wood and interior solutions sector, we would love to hear from you.

All applications and inquiries will be handled confidentially by TRIBES Search.